One of the most important parts of of having a web site is having visitors stop by. WIthout traffic your site is essentially worthless.So what’s the ideal way to get traffic to your website? There are primarily 2 types of web traffic. Paid & Free. So what does that mean? You can either buy clicks or there are still ways to get free traffic.
If deciding to pay to get folks to your site,you can use services like Yahoo Search and techniques known as Pay Per click. Now,what happens here is that you tell Yahoo,for example, how much you are willing to pay for each visitor. And depending on how much competition you might end up payng a lot or a little per person. From a few pennies per person to several dollars per visitor.So obviously it can get real pricey. Still people do it beacuse it’s quick, consistent and usually precidtable traffic. It works.
Another paid technique is the banner model. With this technique you pay per volume,you buy a certain number of impressions usually measured in CPM (or Cost Per Thouand). And there are various ad networks which you can join and upload your banners and pay regardless of how many clicks for the agreed upon number of impressions. In this approach you might get a ton of clicks or none at all.
The thing about just buying clicks is that you should really test the results and watch carefully,otherwise you might just be needlessly spending your money.
Now, another option when it comes to getting traffic is getting free traffic. Free traffic can come from the search engines which unless you are lucky, will require some knowledge of SEO. Traffic can also come from other websites. Linking between sites is a helpful way of getting more traffic. Several other ways of getting free traffic might be things like writing articles and submitting them article directories, like ezine articles. Also, leaving meaningful comments on social sites like forums and blogs with a link to your site can also help get more free traffic.
So there really are quite a variety of ways to drive visitorsto your web site. And you should test which ways are best for your site.